In the industrial era, the ceremonial value of arts has been gradually replaced by its commercial or exhibited value, which also means the aura of art has disappeared. In Benjamin’s opinion, art is variable, and can be changed into distinct terms in different times and environments. Benjamin, a scholar of The Frankfort School, held a different point of view. However, are mass culture and culture industry the only cause of negative effects? W. The phrase “mass culture” implies grassroots origin but, it actually controls and shapes the needs as well as ideology of the audience. This is the reason why they tend to use the term “culture industry” instead of “mass culture”, in “Dialektik der Aufklarung: Philosophische Fragmente” they claimed that the word “ mass culture” would mislead the public. In the point of view of The Frankfort School’s scholars, the needs that we are purchasing to satisfy these days are actually not our real needs but the one that been created by capitalism. “Mass culture” refer to the new term of cultural performance in industrial society from the 20th century. Yet, the result of culture industry was the birth of mass culture. The consequences of culture industry would be a trend towards standardization, with entrepreneurs small differences on each products to create the illusion of personalization which would increase the willingness to purchase amongst consumers. The standards that determine the production of artworks and cultural activities are no longer the inspirations of artists but the the logic of industrial technology. The term ‘Culture industry’ refers to the fact that cultural artifacts have been produced through industrial methods, and eventually cause the deception effect toward consumers. Adorndorno, which is widely considered the most important book of The Frankfort School.
What is “culture industry”? The term “culture industry” first appeared in “Dialectic of Enlightenment” by Max Horkheimer and Theodor W. Most importantly, I attempt to explore how the successful experience of Disney could transfer to Taiwanese animation industry.
#Disney wall paper taiwanese animationist juan free
In this study I intend to analyze how Disney animation uses elite culture to enhance the quality of their films, and how elite culture can be introduced to the world through an approach free of ambiguity. Even though Disney animations were classified as mass culture, the themes which have been used in Disney animations often contain numerous elements of western traditional culture and arts: when audiences watch these cartoons, those elements are also beginning to be implanted in their mind. This is the most important criticism of the “culture industry” from the Frankfort School. While our children are watching their films they are learning the American culture and values at the same time, which will shape their ways of thinking and habits of consumption in future. However, the success of the Disney Corporation appears not only due to the prosperity of the company but also the wide dissemination of American mass culture. Above all, Disney animation is one of the most successful in its industry. Thanks to the development of the media and internet, American mass culture has been spread worldwide.
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